Unlike successful massage therapists, many
massage therapists find it difficult to attract new clients.
Your main task is to build and maintain an active massage client base
that will keep your appointment book full. You must first attract people who
want your massage therapist services, then keep as many clients coming back as
possible. As a rule, it takes more time, effort and money to attract new
business than it does to keep it.
When it comes to attracting more clients, the problem isn’t the lack of
prospects. It’s the failure to resonate with people and connect with their
needs.
This is why many massage therapists in London feel caught up in a competitive
environment and struggle to grow their business.
To educate the public and convert them into clients your message has to
be crystal clear. You must move away from generalizations and paint a very
specific picture of what you can do for the client.
Don’t assume that the public know what you do. Just because you know
that massage can benefit your clients don’t assume that your cold market does.
Simply stating your title, qualifications along with a list of
modalities and techniques does little to inform the average person on the
street about the benefits of your treatments.
To educate the public, you need to speak directly to their pain points.
You are going to create an article that describes how massage can help with a
specific health issue. And then, at the end of the article, you’re going to
invite the reader to contact you.
The important thing to remember here is the article is not about you and
your treatments. It’s about the reader, their problem and how massage can help.
This is what is generally termed a bridging article.
You’re providing information to the reader to enable them to make an
informed decision. You are moving them from problem aware to solution aware.
Now it’s time to turn them into a client. You do this at the end of your
article by inviting the reader to contact you.
If you plan on developing some regular massage clients, you must have
access to people who can afford regular massage. Are you offering your services
in an affluent area? Is your office in a desirable part of town? What can you
offer that sets you apart from other massage therapists in your area?
There are ways to promote your massage services very inexpensively.
Taking time to plan your initial marketing campaign is well worth the effort.
You don’t want to commit money toward promotional activities that aren’t
attracting enough business to make them worthwhile. Before sitting down to
create an educational marketing piece, it’s very important to understand the purpose
of the message.
Make adding new clients a game. Ask yourself: “How can I attract more
business?” and make a list of all the ideas you come up with. Your goal should
be to get enough clients to keep your schedule full. Keep adding until it’s
easy to fill your appointment book each week.
Keep them wanting more. Getting massage clients to keep coming back is
vital to a successful massage practice, and there are some helpful secrets that
virtually all seasoned bodyworkers know:
Make a connection. The secret to repeat business is a sincere, heartfelt
concern for your massage clients. Get to know each one for the special person
he or she is and let them know you are there to help. When you are truly
interested, your client will feel it and keep coming back.
Be committed to delivering excellent service. You’ve probably had a
massage from someone who wasn’t really “there” for you that day. It’s all too
easy to fall into a rut and operate on automatic. People can feel the
difference, so be sure to put 100% into each massage you deliver.
Get feedback from clients to make sure they are getting what they need
and want from you. We’re all taught to be polite, so it’s your responsibility
to make sure clients are telling you if they are really satisfied with your services.
Let them know it’s okay to share their feelings — and make it safe for them to
do so.
Be responsive. Return calls and set appointments promptly; always be on
time, and stay in good communication with your massage clients. Show them how
important they are to you.
When running a business, nothing is more important than looking after
your established clients. Your clientele are arguably your most valuable asset,
so it pays to treat them with warmth and respect, and to stay in touch. You’ve
already done the hard yards to entice them into your business, they like what
you do and, unless something unexpected has happened, they’ll probably want
your services again.
Existing clients are also likely to promote your services to others.
Keep them happy by providing a good service, remember to ask them about
themselves (find out a little bit about their lives, not just their bodies) and
contact them regularly. Plenty of existing clients would probably love to book
in for a massage more than they do, but simply forget to call. Make it easier
for them and initiate the contact.
Last but not least. Spoil your clients! Little things can make a big
difference.
With I Love Massage London, you will get the best massage
in London. Check our Male Massage Therapists in London here.
At I Love Massage
London - London Massage Directory, we aim to be the best massage
team in London. We are passionate and highly experienced London massage
directory.
We are always
looking for a great massage therapists to offer the best massage in London.
Register here and get listed
today!