Cultural Perspectives on Male Massage Practitioners

Nina Dali Tuesday, April 30, 2024

Exploring Attitudes, Assumptions, and the Growing Role of Men in Therapeutic Massage

The field of massage therapy has traditionally been seen as female-dominated, especially in Western societies. Yet, across cultures and history, male massage practitioners have long played significant roles in bodywork, healing, and wellness. Today, the perception of male therapists is shifting as more clients embrace professionalism, skill, and holistic healing—regardless of gender.

Historical and Cultural Contexts

Massage has deep roots in cultures around the world, with male therapists often holding respected positions.

  • China & Japan: Male practitioners were highly trained in acupressure, Tui Na, and Shiatsu.

  • Thailand: Thai massage was traditionally passed down through male lineage in temples and medical schools.

  • India: In Ayurvedic tradition, male healers often performed Abhyanga and other therapeutic massages.

  • Ancient Greece & Rome: Male bodyworkers supported athletes and warriors with massage as part of medicine and training.

These traditions emphasised technique, knowledge, and healing—not gender.

Western Perceptions and Gender Norms

In the West, massage therapy became more feminised over the last century, especially in spa and relaxation settings.

  • Some clients still feel uncertain about booking with male therapists due to personal, social, or cultural conditioning.

  • Others wrongly associate male therapists with strength-only techniques or discomfort with emotional support.

  • Despite this, many clients actively seek out male therapists for their expertise in deeper work, sports recovery, or professional skill.

As awareness grows, so does respect for male massage professionals in clinical, wellness, and holistic environments.

Breaking the Stereotypes

The rise of male massage therapists across London reflects a shift in mindset.

  • Male practitioners are increasingly seen as compassionate, intuitive, and skilled—not just strong.

  • Training standards and professional codes create safe, respectful environments for all clients.

  • Clients of all genders are recognising the benefits of choosing a therapist based on style, approach, and results—not assumptions.

Massage is personal, but its value lies in the therapist’s presence, training, and care.

Choosing the Right Therapist for You

Whether you're drawn to male or female therapists, here’s what truly matters:

  • Training and certification in the techniques you need

  • Comfort and communication throughout the session

  • Specialisation in specific treatments like Deep TissueSports Massage, or Therapeutic Massage

  • Client reviews that reflect professionalism and trust

Don’t let outdated views stop you from finding the right care.

Find Male Massage Practitioners in London

At I Love Massage UK, we list qualified male and female massage therapists across London. Browse by treatment or location and book with confidence.